"Joyful, Joyful"
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This event is a CHRISTMAS THEMED FAMILY ORIENTED parade. It is not an appropriate venue for political ideology, campaigns, or social statements. The Committee continues to plan for a “live” parade, however, we remain under direction of state and county health department directives for outdoor mega events.
EVENT THEME
“Joyful, Joyful”
Viewing Format
You can watch the parade LIVE on KGET TV-17, KGET.com, and the KGET app.
Payment Submission
Submit payment with application to Bakersfield Christmas Parade Committee, Inc. (P.O. Box 22344, Bakersfield, CA 93390)
**See Participation Entry Form for early response discount.**
Application Deadline
Friday, October 27, 2023, 4:30pm.
Completed entries may also be dropped off at the KUZZ studios, 3223 Sillect Avenue, Monday through Friday between 8 am and 5 pm.
Completed entries may also be dropped off at the KUZZ studios, 3223 Sillect Avenue, Monday through Friday between 8 am and 5 pm.
Reminder
We encourage you to frequently check BCParade.com for addenda regarding the parade.
(Read the above information before Completing Application Below)
2023 PARADE EVENTS CALENDAR
Theme: Hometown Christmas for Over 41 years
August 15, 2023
Parade & Market Place Vendor Entries Posted
Tuesday, August 15, 2023
October 27, 2023
Parade & Market Place Vendor Entries Deadline
(Application, Insurance, Fees Due)
Friday, October 27, 2023
November 3, 2023
Acceptance Notices to Participants & Vendors
Friday, November 3, 2023
Wed, Nov 8, 2023, 6PM
MANDATORY PARTICIPANTS MEETING
(Park in the parking structure and enter through the doors on the east side of the building. Front doors will be locked).
Wednesday, November 8, 2023
December 7, 2023
2023 Parade starts at 6:00 PM.
Thursday, December 7, 2023 6-8 p.m
Parade Sponsors
Presenting Sponsors
KGET
Co-Presenting Sponsors
Dignity health
Adventist health
bakersfield family medical center
Chain Cohn Clark
FLOAT CAM
FASTRIP
santa CAM
dave and busters
weather sponsor
adakc
christmas parade patrons
providers of goods & services
All Carts
City of Bakersfield
Clifford-Bradford
Jim Burke Ford
Kern County Superintendent of Schools
Kim Ballew
KUZZ
THE MARCOM GROUP
hometown sponsors
Andrae Gonzalez
Bill Wright Toyota
North Bakersfield Toyota
Holders air conditioning & heating
Oasis air & solar
Kern County Public Health
Supporting Sponsors
alta one federal credit union
golden empire towing
kaiser permanente
mora real estate
stockdale moose lodge
MD Atkinson
Premier Equipment
Raymond’s Trophies
Richard & Lori Eskew
Roger Upton Designs
Royal Coach RV
SC Communications
Self Help Credit Union
weill Center
westchester kiwanis
Parade Sponsorship
The Bakersfield Christmas Parade 2023 will be aired live and uncut on KGET Thursday, December 7 from 6-8 p.m. The Bakersfield Christmas Parade will rebroadcast on KGET on Saturday, December 23 from 6p-8p and Monday, December 25 from 5a-7a.
There’s thousand of watching eyes. You can be a part of this remarkable coverage as you help us keep this tradition alive for our community.
GOLD SPONSOR (KGET)
Each Gold Sponsor receives a sponsor banner that will be displayed and carried through the parade. The banner will be designed with the Parade logo and your logo and it’s 4’x8’and in color. This will be delivered to your company the week following the parade. As your banner passes the television site, the announcers for the broadcast will acknowledge you with a scripted ten second announcement. As part of this sponsor package, a 15 second video can be inserted in to the shot giving you 25 seconds of total air time. You will also receive enhanced pre-parade video opportunities that will be coordinated and produced by 23abc and aired by them, in the run-up to the parade. You will also have a free float entry in the parade, built by your group, that you can use to promote your organization, or it can be given to a local organization of your choice or you can choose from a select list prepared by the committee.
$2,500
Sponsor banner
15 second video
25 seconds of total air time
Enhanced pre-parade video opportunities
FREE float entry
PARADE SPONSOR
The Bakersfield Christmas Parade Committee is a 501©3 non-profit)
Each Parade Sponsor at these levels receives a sponsor banner that will be displayed and carried through the parade. The banner will be designed with the Parade logo and your logo and it’s 4’x8’and in color. As your banner passes the television site, the announcers for the broadcast will acknowledge you with a scripted ten second announcement. Sponsors at the $2,000 level will have the opportunity for even more recognition with a :15 second videotaped insert as your banner passes the announcer area. Your customized banner will be delivered to your company the week following the parade.
Each Parade Sponsor at these levels receives a sponsor banner that will be displayed and carried through the parade. The banner will be designed with the Parade logo and your logo and it’s 4’x8’and in color. As your banner passes the television site, the announcers for the broadcast will acknowledge you with a scripted ten second announcement. Sponsors at the $2,000 level will have the opportunity for even more recognition with a :15 second videotaped insert as your banner passes the announcer area. Your customized banner will be delivered to your company the week following the parade.
$1,000-$2,000
Sponsor banner
10 second scripted announcement
$2,000 sponsor - 15 second video
PARADE PATRONS
The Bakersfield Christmas Parade Committee is a 501©3 non-profit)
We welcome your support for this Bakersfield holiday tradition. All Patrons will receive acknowledgement on our Parade website and in the thank you advertising in the Bakersfield Californian.
We welcome your support for this Bakersfield holiday tradition. All Patrons will receive acknowledgement on our Parade website and in the thank you advertising in the Bakersfield Californian.
$100-$999
Acknowledgement on website
Thank You ad in Bakersfield Californian
PARADE PARTNERS
Our Partners provide in-kind goods and/or services for the parade. As a Partner you will receive acknowledgement on our Parade website and in the thank you advertising in the Bakersfield Californian.
Acknowledgement on website
Thank You ad in Bakersfield Californian
Businesses / persons interested in sponsoring the Parade for an amount less than $1,000, please contact Sylvia at BakersfieldChristmasParade@gmail.com or (661) 501-3297.
Bakersfield Christmas Parade Direct Sponsorship Opportunities
Silver
$3-500 Sponsor Level
BCPC website listing
Shared Banner
Script read during parade
Inclusion in Californian “Thank You” Ad
Sponsorship Contact
James Galindo
General Sales Manager
KGET TV 17 NBC | Telemundo | CW
Phone: 661-283-1748
Mobile: 661-333-0952
Email: jamesgalindo@kget.com
2120 L Street
Bakersfield, CA 93301
Gold
$501-1,000
BCPC website listing
Script read during parade
Inclusion in Californian “Thank You” ad
Santa & Mrs. Claus Private Appearance Raffle Entry
Parade Entry
Parade Line-Up Preference
Sponsorship Form
Yes! I’d like more information on becoming a sponsor for the 2023 Bakersfield Christmas Parade! My contact information is:
2023 COMMITTEE MEMBERS
Greg Cronk, President
Alex Doward, Vice President
Terry McCormick, Treasurer
Sylvia Cariker, Secretary
Amy McGuire, Band Coordinator
Cathy Butler, Member
Cathy Butler, Member
Don Blakeney, Member
BOARD SUPPORT
Sylvia Cariker, Parade Coordinator
Amy McGuire, Performing Arts, PBVUSD (Retired)
Michael Stone, Performing Arts, BCSD
Richard Eskew, Santa Claus' Assistant
Lori Eskew, Mrs. Claus' Assistant
Kern Kiwanis
Westchester Kiwanis
FLOAT JUDGES
Kim Ballew, Chairman
Carolyn Womack
Dede Womack
Jennifer Keller
About Us
Many do not realize, but the Bakersfield Christmas Parade Committee is a 501(c3) nonprofit comprised of educational professionals, community members and those passionate about the holidays! Unlike other communities, we rely on the support of local contributions to help make our Parade such a fun and entertaining evening for all!
Each Holiday season more than 20,000 of our ‘closest friends’ join us downtown to celebrate the “Spirit of Christmas”. This unique free community event inspires delight and wonder for the young and young at heart and there is something for absolutely everyone!
Frequent Christmas Parade Questions
The following list of frequently asked parade questions are appropriate for parade entrants, parade spectators and Market Place vendors.
What time does BPD close the streets?
Approximately 4:00pm day of the parade. It takes time to secure the entire perimeter of the route. Once closed, please do not try to “squeeze by” the barriers. The result may take BPD officers out of their holiday spirit!
When is the latest I can drive into the parade route area?
Any time BEFORE street closure. Cautious driving in the “back of house” area where everyone gets their entry ready is allowed, but the parade route itself is closed as spectators begin arriving soon thereafter.
When does the parade route open for traffic to exit?
BPD starts opening the route soon after the parade is over. Keep in mind the parade may have passed your viewing point but has the remainder of the route to complete, then return to their parade space. The parade route may be closed for all but exiting vehicles for 20 – 30 minutes once complete.
As a marching military entrant, are we expected to add holiday decorations to our military uniforms?
No. While we encourage participants to show their holiday spirit including dressing the part. We understand there are military protocols to follow. An option may be to decorate a sign or banner to carry in front the group.
Can I walk on the parade route to my entry location or select a place to watch the parade after the route is closed?
Yes. Pedestrian traffic remains open so those parking outside the parade route have access plus thousands of spectators will be walking on the route, from all directions, as well.
Are helmets required for riders of motorcycles, ATV’s, quads or Razor type vehicles used within the parade?
During the parade, no. All vehicle operators must follow motor vehicle laws prior to and after the parade.
Are headlights/taillights required for vehicles, motorcycles, ATV’s, quads or Razor type vehicles used within the parade?
During the parade, no. All vehicle operators must follow motor vehicle laws prior to and after the parade. The parade route is illuminated with extra light towers. Vehicle headlights should remain off throughout the route.
Are driver’s licenses required for motorcycles, ATV’s, quads or Razor type vehicles?
Yes. Appropriate driver’s licenses are required to operate these vehicles.
Is a commercial driver license required to operate commercially rated vehicles in the parade?
Yes. Commercial vehicles operated before, during or after the parade require the appropriate driver license and endorsements.
I have an animal walking the parade route. Anything special required?
Yes. Just as with all entries, you must pack out what you bring in. In addition, one or more “clean up” people must follow the animal(s) and clean up any debris left behind. Not doing so may lead to additional fees after the parade.
I’m an approved Market Place vendor and notice a potential Market Place location I prefer. Since I’m an approved vendor, may I go ahead and move to the new location?
No. Market Place locations are assigned by the committee for specific locations as we have the property owner’s permission and have provided appropriate insurance based upon predetermined locations.
I’m an approved Market Place vendor, but I don’t think all vendors are “approved”. What can be done to limit access to the parade route by non-approved vendors?
All vendors are subject to inspection and verification of being an “approved vendor” by members of Bakersfield Police Department, Bakersfield Code Enforcement and Kern County Environmental Health. Should any vendor be found not to be an approved vendor or otherwise deficient, they are subject to citation or other consequences.
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